1. Size matters
For inbound marketing to be successful, you need to ensure your content is found by search engines – in particular, Google. Short bits of new content are less likely to be found as Google is actively discriminating in favour of larger pieces of content. So when you create content make sure you create it in larger chunks than before, whilst ensuring it’s easily scan-readable.
2. Optimise your Return on Content
Always ensure your content supports your competitive messages and meets the strategic needs of your business. And create it in a way that it can be easily repurposed and used for multiple channels.
3. Quality is key
Remember that you’re always in competition for your audience’s attention. Content which is clear, concise and engaging is far more likely to be read.