This is not as pioneering as it looks, whilst encouraging young solicitors to diversify in law is a good thing, there are a number of pop up firms in the country already trying this approach. Although this is the first time a large firm has done it under a different brand. I will watch with interest.
A brand new Manchester law firm is calling on young solicitors to embrace their inner hipster and turn their back on a boringly conventional legal career. The outfit gunnerbloom — yes, that’s right lower case ‘g’, sounds a bit like a craft beer — is based in a start-up incubator (obviously) and is presently seeking young entrepreneurial-minded solicitors to start their own business ventures. Goatie beard and fixie bike optional.